At most colleges and universities in the U.S., the schools of humanities and business traditionally have not crossed paths. While you might find business majors in humanities classes, mostly because they are required to take a certain number of electives, it is the rare humanities major who will enroll in a business course. The reason could have more to do with culture than interests. Business seems to draw people with a more fiscally conservative mindset, whereas the humanities tend to draw more liberal minded students. The BA’s and MA’s do not often mingle with the MBA’s.
However, the line dividing business and humanities is blurring. More and more businesses are looking to the humanities for employees or new perspectives on solutions, not only “hard skills,” such as marketing, communications, and graphic arts. Companies are increasingly seeking expertise in the social sciences — anthropology, sociology, and psychology. In 2011, at the iPad 2 launch, Steve Jobs said,